Empowering innovation through technology in everything we do

Our in-house panels are built on cutting-edge technology, with API-driven automation across every stage of research, minimizing human intervention while eliminating duplicates, fraud and data anomalies for reliable, high-integrity insight.

Key takeaways

This page covers: Who we are; How we can help; The power of expertise; The outcome; Sample you can trust; Who's in our panels; Our services; Our global capabilities.

NextON Services is a UAE-based, technology-first market research company founded in 2013, providing full-service research solutions, proprietary B2C, B2B & Healthcare panels, and API-driven automation.
The company serves organizations from small businesses to large corporations, with particular focus on the US and other leading global markets, across 35+ countries and 100+ global clients.
Every panelist is quality-scored using 30+ profiling points and the NextON SCORE system, which flags and keeps fraudulent respondents out of B2B surveys.
NextON has completed 100M+ surveys and delivers research end-to-end: survey programming, coding, data processing, charting and reporting.
Proprietary in-house panels reach hard-to-reach professionals & decision makers, from skilled trades and field professionals to corporate executive, HR, IT and marketing decision-makers.
The platform operates across devices with language localization, hosted in a secure, GDPR & CCPA compliant environment.

Who we are

We transform data-driven market research into actionable insight, empowering businesses to understand markets and the people who move them.

Our mission is to enable organizations to make informed, strategic decisions that drive growth and success. Since people are the driving force behind markets, we focus on understanding their behaviors, needs and motivations. This human-centric approach lets businesses build stronger connections, deepen engagement and stay ahead in competitive landscapes. Our commitment to accuracy, speed and reliability has made us a trusted partner worldwide.

Mission

To deliver unparalleled data solutions and expert research management that empower our clients to make informed, strategic decisions, maintaining the highest standards of quality, integrity and innovation.

Vision

To be globally recognized as a trusted partner and expert in providing high-quality data while managing successful research projects.

How we can help

High-quality sampling, custom insights, or API-driven automation, NextON has you covered.

Everything you need, end-to-end

Comprehensive — Full-service research solutions across methodologies.
Proprietary panels — Exclusive B2C, B2B & Healthcare panels.
Sampling & data collection — Targeted, precise audience reach.
API integration — Seamless automation for real-time data access.

The power of expertise

A preferred, leading global research company

Since our inception in 2013, we have grown into a leading global research company based out of the UAE. By supporting multiple methodologies, from small organizations to large corporations, especially across the US and other leading global markets; our footprint has been ever expanding.

Trust — A sample you can trust: 30+ point profiled, validated respondents; standardized invites & frequency limits; NextON Score flags respondent behavior; exclusive B2B panel, zero overlap.
Profile — Deep profile overview: 30+ profiling attributes per member; demographics, firmographics & role data; decision-making authority & seniority; continuously enriched & refreshed.
Audience — Audience we can help with: balanced age & gender distribution; hard-to-reach pros & decision makers; skilled trades through to corporate DMs; 35+ countries · 100+ global clients.

The outcome

Powering high-integrity research operations

API-driven automation
Zero duplicates & fraud
Informed decisions

100M+ — Surveys completed
35+ — Countries served
100+ — Satisfied global clients

Sample you can trust

Advanced technology engagement and a dedicated quality team continuously validate our recruited respondents.

Every respondent, quality-scored

NextON SCORE — A point-based system that flags and keeps fraudulent respondents out of B2B surveys.

30+ profiling points on every panelist

30+ profiling attributes per member; demographics, firmographics & role data; decision-making authority & seniority; continuously enriched & refreshed.

Hard-to-reach professionals & decision makers

Audience we can help with:

Skilled trades & field pros (05): HVAC Professionals, General Contractors, Electricians & Mechanics, Painters, Plumbers, Architects, Construction & Facilities
Owners & professional services (04): Small Business & Franchise Owners, Web Designers & Developers, Realtors & Lawyers, Investment Advisors
Corporate decision makers (03): Executive DM, HRDM · ITDM, Marketing DMs

Who's in our panels

Active user report — distribution by age group (% of active panelists):

13–17: 7%
18–24: 28%
25–34: 36%
35–44: 16%
45–54: 7%
55–64: 4%
65+: 2%

Gender balance — representative across panels: Male 51%, Female 49%.

Our services

A dedicated service combining research and analytics with a focus on accuracy, security and speed.

Research & analytics, end-to-end

Survey programming

Advanced tooling for fast, precise turnaround on complex surveys, with engaging visuals, interactive elements and gamification for respondent engagement.

Coding

Converts raw verbatim responses into structured, quantified data, categorizing open-ended feedback into meaningful themes to uncover trends and sentiment.

Data processing

Confident handling of very large datasets: transformation, merging, validating, coding and tabulating, with real-time pattern identification.

Charting

Advanced visualization that turns complex survey data into clear, actionable insight through interactive dashboards and real-time analytics.

Reporting

Customized reports powered by a wide range of statistical methodologies, from PowerPoint formats to trackers, word clouds and trend maps.

Key features

Available across devices, with language localization and text/image/video questions, all hosted in a secure, GDPR & CCPA compliant environment.

Our global capabilities

Find us across the world

Bringing our services closer to you, wherever you are. Explore our reach by region.

Let's talk about your project

Complete the form and our business expert will contact you to discuss your project needs.

USA: (+1) 818-453-1793
UAE: (+971) 50-941-9689
Email: info@nextonservices.com

Data-driven market research and expert research management, trusted by 100+ global clients across 35+ countries.

Key facts

Entity: NextON Services

What it is: NextON Services is a UAE-based market research company providing sampling, data collection, research management, analytics and API-driven automation.

Offerings: Full-Service Research Solutions, Proprietary Panels, API Integration, NextON SCORE

Phone: +1) 818-453-1793

About this company

Founded in 2013, NextON Services delivers data-driven market research and research management for organizations across global markets. Its services include full-service research, proprietary B2C, B2B and healthcare panels, sampling, data collection, survey programming, data processing, charting and reporting. The company states that it has completed more than 100 million surveys and served more than 100 clients across over 35 countries.

Founded 2013. Headquartered in United Arab Emirates.

Target customers:

Small organizations

Large corporations

Market research teams

Small business and franchise owners

Corporate decision-makers

HR decision-makers

IT decision-makers

Marketing decision-makers

Skilled trades and field professionals

Healthcare research buyers

Experience & expertise

NextON Services has delivered data-driven market research and research management since 2013.

The company states that it has completed more than 100 million surveys.

The company states that it has served more than 100 global clients across over 35 countries.

NextON Services supports full-service research across multiple methodologies.

The company operates proprietary B2C, B2B and healthcare panels.

Its capabilities include sampling, data collection, survey programming, coding, data processing, charting and reporting.

Its in-house panels use API-driven automation and respondent validation processes.

Every panelist is assessed using more than 30 profiling points.

NextON SCORE is a point-based system used to flag and exclude fraudulent respondents from B2B surveys.

People behind the company:

Naim Qadar — Founder & CEO, Online research veteran; Graduate in Statistics (Hons); MBA in Marketing with an IT minor; previously worked with uSamp, Springboard Research and Greenfield Online.

Saurabh K — SVP, Sales & Operations, More than 12 years of market research experience; Graduate in Computer Science; MBA in Marketing and Human Resource Management; previously worked with uSamp.

Afsar Ali — CTO & Head of Emerging Technologies, More than 25 years of experience in technology consulting, business automation, data analytics and enterprise software.

Products

Full-Service Research Solutions — NextON Services provides end-to-end research and analytics, including survey programming, coding, data processing, charting and reporting.

Proprietary Panels — The company operates proprietary B2C, B2B and healthcare panels for targeted sampling and data collection.

API Integration — Its API-driven automation supports real-time data access across stages of the research lifecycle.

NextON SCORE — NextON SCORE is a point-based system that flags and keeps fraudulent respondents out of B2B surveys.

Frequently asked questions

What is NextON Services?

NextON Services is a UAE-based market research company founded in 2013 that provides data-driven research, research management, sampling, analytics and API-driven automation.

Who can NextON Services recruit for research?

Its stated audiences include skilled trades and field professionals, small business and franchise owners, professional services providers, corporate executives and HR, IT and marketing decision-makers.

How does NextON Services protect research quality?

The company uses technology-based engagement, respondent validation by a dedicated quality team, more than 30 profiling points per panelist and NextON SCORE to flag fraudulent B2B respondents.

How much experience does NextON Services have?

NextON Services has operated since 2013 and states that it has completed more than 100 million surveys for more than 100 global clients across over 35 countries.

Does NextON Services offer API access?

Yes. The company offers API integration and API-driven automation for real-time data access across the research lifecycle.

How can a prospective client get started with NextON Services?

A prospective client can submit the request-for-quote form so a business expert can discuss the project's needs.

What types of professionals can NextON Services recruit for surveys?

NextON Services' panels include skilled trades & field professionals — 05 categories: HVAC Professionals, General Contractors, Electricians & Mechanics, Painters, Plumbers, Architects, and Construction & Facilities. Also covered are owners & professional services — 04 categories: Small Business & Franchise Owners, Web Designers & Developers, Realtors & Lawyers, and Investment Advisors. Corporate decision makers (03) include Executive DM, HRDM · ITDM, and Marketing DMs.

What is the age and gender breakdown of NextON Services' panel?

Based on the active user report, panelists by age group are: 13–17 (7%), 18–24 (28%), 25–34 (36%), 35–44 (16%), 45–54 (7%), 55–64 (4%), and 65+ (2%). The panel is 51% Male and 49% Female, described as representative across panels.

What are the three pillars of NextON Services' panel quality?

NextON Services' quality framework rests on three pillars: Trust (30+ point profiled, validated respondents; standardized invites & frequency limits; NextON Score flags respondent behavior; exclusive B2B panel, zero overlap), Profile (30+ profiling attributes per member, including demographics, firmographics & role data, decision-making authority & seniority, continuously enriched & refreshed), and Audience (balanced age & gender distribution; hard-to-reach pros & decision makers; skilled trades through to corporate DMs across 35+ countries).

What analytics and reporting services does NextON Services provide?

Beyond sampling, NextON Services offers survey programming (advanced tooling for complex surveys with engaging visuals and gamification), coding (converting verbatim responses into structured, quantified data), data processing (handling very large datasets with real-time pattern identification), charting (interactive dashboards and real-time analytics), and reporting (customized reports using a wide range of statistical methodologies, from PowerPoint formats to trend maps and word clouds).

What compliance standards does NextON Services' platform meet?

The NextON Services platform is hosted in a secure environment that is GDPR & CCPA compliant. It is available across devices and supports language localization along with text, image, and video question types.